Rad and Refined

first image via Rad and Refined LookBook.   Second image bag c/o Rad and Refined.  Third image via Rad and Refined LookBook.

Hello friends!  

I want to introduce to you one of my rad sponsors and a very cool new online store called, Rad and Refined.   This online shop has a cool mix of  apparel and accessories that are Vintage or modern brands such as  Mink Pink, Wildfox Couture and sunglasses from Opening Ceremony.  Jacqueline Rezak is a 24 year old genius who started this online shop...and let me tell you her own personality along with the site is full of spunk, and of course rad imagery.  I absolutely love these cool images she uses in her lookbook while incorporating bright colors and graphic geometric shapes into the image--they are super fresh and creative!

I LOVE this leather fringe bag from Rad and Refined.  It is exactly what I need as an edgy, stylish and funky (or I guess I should say RAD) bag.  I have already worn this bag so much and it is perfect for nights out or on the weekends.  It reminds me of the ultimate bag to wear to concerts and outdoor music festivals...and now that I have the bag I need to follow through with one of my new year's resolutions... to go to more concerts (hehe).

Get to know Jacqueline Rezak behind Rad and Refined below with some questions she answered for me. 

What motivated you to start Rad and Refined?

I have always loved expressing my creativity through art which included of course fashion. I studied fashion and journalism in college and that is when I started my blog which was influenced by my favorite styles of rad combined with refined. From there I moved from Chicago to LA where I have been lucky enough to work with celebrity stylists, photographers, make up artists etc. Once I settled into LA I began my online store Rad and Refined which is based on my blog idea. It combines the two styles together in one store. 

Your graphics are super catchy and awesome. What is your inspiration behind these memorable images?

I style the images that go onto our graphics, photos taken by two amazing photographers- Tory Mundkowsky and Vijat Mohindra. From there I work with my web designer to make sure our photos capture the idea of being and looking Rad while still being identifiable with all women.

What are you most excited about with Rad and Refined?

There is so much to be excited about! Things have been moving along so quickly, but I love using my style inspiration of rad and refined and putting the actual style in my head to life through the site and photos. 


AND GUESS WHAT?
Rad and Refined is offering Hourglass readers 15% off your entire purchase!
Use the code RADHOURGLASS and it will be good for one month starting today 2/19/12- 3/19/12. 

Be sure to check out Rad and Refined here.

Follow Rad and Refined on Twitter @RADANDREFINED here.